We started in a Paris pharmacy.

In 2019, faced with a simple yet clear observation, two professional haircare experts realized that the market lacked products truly adapted to dry, sensitized, color-treated and chemically straightened hair, despite a rapidly growing demand. A need they also experienced in their daily lives, through their own daughters.

From this reality, RoseBaie Paris was born. Their vision: to create haircare that is both high-performing, sensorial, and respectful of the hair fiber. Formulas that deeply nourish without damaging the hair, combined with generous formats designed to last.

Free from sulfates and parabens, and enriched with carefully selected actives — castor oil, keratin, aloe vera, prickly pear, coconut — RoseBaie products are ideal for chemically straightened hair, helping to maintain and prolong smoothing treatments thanks to their gentle formulas. Designed to meet the needs of treated, color-treated, dry or damaged hair, the routines are suitable for the entire family.