OUR SCIENCE

Hydrolysed keratin meets botanical heroes.

The same protein your hair is made of, paired with four hand-selected botanicals — formulated in France, validated in 3,000 pharmacies.

Ingredient library.

Hydrolysed keratin

The protein your hair is made of, hydrolysed to a molecular weight that penetrates the cortex. Rebuilds bonds, smooths cuticle.

Cold-pressed castor oil

Ricinoleic acid + omega-9 fatty acids. Activates scalp microcirculation, supports follicle health.

Virgin coconut oil

Lauric acid penetrates the hair shaft (proven by INCI testing) — deep hydration without greasy residue.

Prickly pear extract

Vitamin E + linoleic acid. Rebalances sebum at the root, brightens dull lengths.

Aloe vera

Polysaccharides calm reactive scalps; mild moisturisers hydrate without weight.

Bond-repair complex

Our B.otox formula uses keratin amino acids + plant proteins to rebuild broken disulfide bonds. Formaldehyde-free.

Sulfate-free

All shampoos use coconut- and glucose-derived surfactants. No SLS, no SLES — color-safe and scalp-friendly.

Paraben-free

Pharmacy-grade preservation. Cruelty-free at every stage — never tested on animals.

3,000+

Distributed in 3,000+ pharmacies and parapharmacies across France, Belgium, Luxembourg and La Réunion.

120k+

Loyal customers across our European pharmacy network and beyond.

READY TO START?

The Hair Quiz matches your hair condition, goals, and habits to one of our four routines.